Wednesday, September 19, 2007


I went to an ASA "Late Model" stock car race the other day, which despite the concrete bleachers; was incredibly gratifying. I always forget how loud the cars are and I love that racing-fuel-smell.

Take some of that fuel smell mixed with burning rubber smell and maybe a little sweat and you've got yourself a seriously marketable cologne. I'm surprised more perfumeries don't think of the simple things like that. Sort of cuts down on the need to collect 1,000,000lbs of jasmine blossoms off the north side of Aghanistan, wouldn't it?

If you wear designer colognes your options are limited to stuff like "Suede", "Eternity", and "Obsession" and I can't help but think - those guys don't know what "eternity" or an "obsession" really smell like, you know?

I bet a real full-on obsession smells more like sweaty palms, stale popcorn, binoculars, and dirt - not that fruity-alcohol smell that comes in the bottle.

I don't even want to know what eternity smells like. It would most likely make my brain explode.

That should be the rule: you should have to name cologne what it smells like, and vice-versa - and NO foreign names. For all you know "Aquadigio" means: "hydrated redneck" in Italian. And French colognes? Please - if its not spelled out clearly in English I sure wouldn't say it out loud. Those guys haven't liked us much lately and I wouldn't put a little good-natured double-entendre past them. Seriously - we're talking about the country that INVENTED the double-entendre. Stamping something snide all over a product Americans PAY for like that would be a nationally-celebrated French triumph. You have to watch for that.

Actually, that’s not a bad name for a cologne now that I think about it: Double Entendre. I bet it would smell like mustard mixed with cocktail olives, linen, freshly-mown grass, hairspray, and gin.

I can smell a double-entendre coming a mile away.

No comments: